How we ranked a client #1 for Dental Treatments Local Terms

Customer Profile

This customer is a highly respected dentist clinic network with twelve offices in the country. They offer complete exam, dental cleaning, filling, root canals, cosmetic dentistry and several other niche services. The customer contacted Local SEO for the project in 2018 and we have been working together until now.

As a private and family run business, the client couldn’t afford to pay $20 per click on competitive dentist related placement keywords. They needed to find an alternative way to compete online through keyword searches, which left Local SEO as the best marketing tactic to help support their 12 different locations around the country.

Requirements &


In this example, our client required a series of location pages for each of their clinic locations. This included the following features:

➤ An SEO-optimized index page showing a list of all town, organized by services where they managed a clinic and office.
➤ A hierarchy of pages with lists of a district, cities and provinces where offices and clinics are located.
➤ On each location page, a list of all dentists and team members that worked from that office.
➤ An SEO-optimized landing page for each staff member, including biographies, narrative content, a profile photo, contact information and a dynamically generated list of offices to which the team member was associated.
➤ An optimized page for each service provided in each location to improve Local Rankings in search engines

Key Performance Metrics

➤ Organic Ranking Position: From 21st to 1st
➤ Increase in visits: 215%
➤ Increase in visits from Google: 130%
➤ Increase in search engine referrals from 31,226 to 62,215

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